The Instagram analytics interface has changed a lot over the years. As the social media network gets more and more saturated with users, brands, and content creators, if you want to keep growing organically, you’ll need to pay close attention to analytics. If you’re here, you’re likely already using Instagram for your business. Here’s a ready reckoner of what you need to know about all the different Instagram insights, explained. To keep up with its growth-and increasing demand from marketers-the social media platform is now looking to provide even more data, with a recent update to its Insights element for business and creator profiles.Īlong with the existing, steadfast Instagram metrics, these new data points will help guide posting decisions and provide more opportunity to optimize your approach based on more specific information. Understanding the definitions and rationale behind Instagram analytics is a big part of knowing how your content is performing and the types of content to which audiences best react to and engage with.īy 2022, the number of total monthly Instagram users will reach a whopping 877,5 million.

How do you know your Instagram marketing strategy is working? What kind of content works best for your audience? What types of people are actually interested in your business?

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